CEBU, Philippines – The Philippine Retailers Association (PRA-Cebu) will officially launch its “green bag” campaign to pioneer a nationwide advocacy encouraging retailers to use environment-friendly shopping bags, instead of plastic.
Dubbed as “Every Bag Counts” or EBC, PRA-Cebu president Melanie Ng said the organization will initially drum up awareness in using “green bag” strategy especially to its member retailers, as well as encouraging consumers to use their re-cycled shopping bags.
In an interview with Ng, she said the EBC launching that is set on December 16 will feature three retailers in Cebu that have already implemented the “green bag” system, these are; SM Department Store, Islands Souvenir Inc. (ISI) and What A Girl Wants boutique.
According to Ng, PRA-Cebu is the first chapter of PRA national to launch this kind of campaign, so far.
Plastic bags and packaging have been pointed by local government cleaners, even in Cebu, for clogging waterways that contribute to floods – a perennial problem in most coastal cities. In fact, Cebu City alone produces more than 400 tons of garbage a day, mostly plastic.
Chaired by Chester Lim, of Belmont Hardware, Ng hopes that this campaign will start a unified retailers’ interest to totally avoid the use of plastic bags.
Recently, ISI chain of stores have introduced its own green bag initiative through “Orange is a new Green” branding. This will encourage consumers to use fashionable and environmentally friendly shopping bag.
Although, PRA-Cebu will just initially roll-out the massive campaign for using “green bags” and members left on their own to implement this advocacy in their respective operations, Ng said the long-term plan of PRA is to open-up a bulk-buying facility for raw material in making “green bags” in order to save cost.
Bulk-buying for environment-friendly shopping bags, as an organization is one of the options, Ng said as she has already lists of suppliers making biodegradable bags, although price of this material is still a big issue.
Requiring consumers to bring their own shopping bags, just like other countries are doing, is also seen as another “revolutionary” change for the shopping culture in the Philippines. “We don’t know how consumers will respond to this.”
There are over a hundred PRA-Cebu members. Ng said few of them including her company Premium Concepts, and NGenius are also implementing “green retailing” initiatives, but adopting this advocacy will ultimately depend on the retail company owner.
“Our members are mostly SMEs [Small and Medium Entrepreneurs], cost factor in this advocacy is a primary issue,” Ng said. However, she added that PRA-Cebu could also come up with suggestions on how to save in other areas like power consumption, in order to offset the cost of changing to biodegradable shopping bags.


